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SPARC Faculty

Carl Brown headshot

Carl Brown
RBK Healthcare Marketing

Carl Brown is the President of RBK Healthcare Marketing. Don’t let his calm, measured tone fool you. As RBK’s President, Carl’s strategic acumen, business savvy and well-honed account service leadership is a force to be reckoned with. He believes we are all capable of “punching above our weight.” (And we believe him.) Despite a quarter century of experience in healthcare marketing, he’s hardly all work and no play: Carl loves hanging out with his family, securing front row seats at Milwaukee Bucks games and getting up at 4am to painstakingly slow cook a seriously good brisket.





Ed Bryant

Edward J. Bryant
Portfolio Manager, AVP
Byline Bank

Edward J. Bryant is a seasoned finance professional who has worked in business banking, economic development, and government. Edward holds a Bachelor’s degree in Finance from Jackson State University, a Master of Business Administration degree and is a graduate of the Associates in Commercial Real Estate program at Marquette University and continuing education from UW Madison as well as several banking schools.  Edward is also very active in the Milwaukee community and a board member with several Milwaukee non-profit organizations.




jessica ginster

Jessica Ginster
Partner and General Manager
Fyxation Bicycle Co.

Jessica Ginster has worked in the bicycle and international business community for close to two decades. Ginster focuses on her passions: people, bicycles, education, empowerment, networking, and expanding her emotional and cultural competency. Ginster surrounds herself with those who find respite in creating and using non-traditional solutions to meet their challenges head on. Ginster currently serves on several boards and professional development clubs in the community including Diverse & Resilient, Milwaukee River Keeper and Progressive Community Health Centers, in efforts to contribute to the health and vitality of individuals and the environment in Wisconsin. She is a member of Professional Dimensions, Wisconsin Bicycle Federation, and is co-founder of Black Girls Do Bike. An Alverno College alumni, recent recipient of the Milwaukee Business Journal Women of Influence award, and Scalerator graduate, Ginster is married, has two children, and a Taiwanese Tou gou (dog). Currently, the Ginsters reside in southeastern Wisconsin.




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Tracy L. Meeks
Vice President, Small Business Banking
Park Bank

Tracy Meeks is Vice President of Small Business Banking at Park Bank in Milwaukee, WI. Tracy is responsible for the development of the small business banking program and servicing the unique lending needs of this market. Tracy has been in commercial banking since 1987 and has been in the Milwaukee area for six years.






Eric Waters headshot

Dr. Eric D. Waters
Assistant Professor, Communication Studies
The Diederich College of Communication
Marquette University

Dr. Eric D. Waters is an Assistant Professor of Communication Studies and the newest faculty member of the Diederich College of Communication at Marquette University. At Marquette, Dr. Waters teaches graduate and undergraduate coursework in Organizational Communication, Corporate Communication, Managerial Communication, and Financial Communication. As of late, Dr. Waters’ research interests have focused on the communicative behaviors of entrepreneurs.  A self-proclaimed “pracademic,” Dr. Waters enjoys applying research findings through coaching and mentoring small business owners. When he is not teaching, consulting, or writing, Dr. Waters frequents local jazz clubs and closely follows his hometown Detroit Lions, Pistons, Tigers, and Red Wings.




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