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Scale Up Profile: Brilliance Business Solutions

Brilliance Business Solutions

BRILLIANCE_stackedScalerator participant, Brilliance Business Solutions creates intricate e-commerce websites that allow businesses to compete globally. Brilliance advances growing manufacturers and distributors through B2B e-Commerce solutions implemented with AspDotNeStorefront and EPiServer.  By increasing site traffic and improving conversions, Brilliance grows manufacturing and distributing businesses top line numbers. They specialize in optimizating online sales portals to pull more site visitors through the customer sales funnel.

With eightemployees, they have engineered custom e-commerce solutions for businesses, such as Kimball Midwest, Rapco Horizon, Global Finishing Solutions, Alto-Shaam, Wigwam Socks, and LightsForAllOccasions.com

For Brilliance, there is a double bottom line. Brilliance works with five principles that determine their course of action with each client.

  1. Be servant leaders.
  2. Be accountable.
  3. Be responsive.
  4. Be whole-hearted.
  5. Be learners.

The founder and CEO of Brilliance Business Solutions, Lori McDonald, is a former NASA employee who worked at the Johnson Space Center before starting the company in 1998. It’s McDonald who introduced the 5 principles to the business and continues to grow the company using them.

The availability of strong talent was an important factor in the entrepreneur’s decision to found a company in Milwaukee. This proved a successful move as Brilliance can staya up-to-date in the dynamic e-commerce market. The EPiServer Development Certification further sets Brilliance apart as a leader in complex technology and design.

Brilliance Business Solutions is accelerating their growth by participating in the Scalerator program offered by Scale Up Milwaukee. Lori will grow her business to help more clients reach their dreams with her team’s advanced skills and provide even more Milwaukee talent with a great place to work.

To learn more about Brilliance Business Solutions, please visit their website: http://www.brillianceweb.com/

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